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Check these benefits and advantages:

• Better access to your prospect's Inbox
• Keep clear of spam-triggering rules
• Integrates seamlessly with your on-premise CRM Email Router
• Consistent functional viewing for plaintext email-readers
• Provides formatting and usability enhancements
• Optional signing/encryption

VEM SPAM-Score Improvement

VEM allows you to improve the spam-score of your outgoing CRM campaign emails. Many people complain that their emails get caught in recipients spam filters and there is seemingly little they can do about it.

In our opinion a positive first step is to recognise that there are ways of measuring a spam-score for your outgoing emails. One such freely downloadable program is MailingCheck. This uses the well-regarded SpamAssasin engine to check an email file (.eml). A second step is analysing which rules are triggered and implementing strategies to prevent triggering.

Naturally there are measures that you can take such as adding SPF records and ensuring reverse-DNS is enabled for your mailserver, but VEM can also assist...

VEM comes bundled with enhanced SMTP/POP email router handlers which implement the Secure Email feature, but the outgoing handler is also able to improve spam-scores without signing or securing the content. Simply use it without specifying securing certificates.

Properly format your email: CRM emails generally consist of an HTML fragment rather than the full document. VEM detects this and encapsulates the email content in a compliant container, whilst also filtering redundant non-compliant tags. If you've ever seen spurious characters in your CRM emails this is typically caused by the email-reader having no charset meta-tag to decode symbols, VEM adds this. VEM even detects any inline stylesheets and correctly places them in the HTML header.

Add a plaintext body part: CRM emails are sent with only an HTML body-part, which means that apart from worsening your spam-score, recipients reading in plain text will see something generated by their email-reader, or maybe nothing! Different email-readers produce different results. In particular, Outlook will generally render all images as links, which can be distracting, whereas Outlook Express does not render links at all - other email-readers have different behaviours. Using VEM to generate a plaintext body-part automatically ensures reproducibility, preserves links and suppresses images.

Use more transparent transfer-encoding: CRM emails are sent with Base64 transfer-encoding, normally reserved for binary content such as images. VEM can instead encode using Quoted-Printable which improves readability and spam-score.

Add a 'View Online' link: In recognition of the fact that a significant number of recipients read in plaintext, you can use VEM to add a 'View Online' link to email templates. Simply type your desired link text (for example 'View this email online') within the email template, select the text and use the [Manage Profile] feature to point back to the template you are editing. Recipients can then simply click on this link to see the full HTML-formatted email, rendered with all their personalisation which you have configured into the template.