Demo

Check these benefits and advantages:

• Allow your contacts to opt in- and out- of different titles or groups (marketing lists)
• Manage your title subscription process in two templates, stored right there in your CRM
• Enables flexible functionality normally requiring expensive custom solutions

VEM Subscriptions

This feature allows your contacts to view and update subscriptions to newsletter titles or interest groups etc. represented by marketing list membership.

It works like this :-

You add to your email template either a) a simple [Confirm subscriptions] link or b) a 'subscriptions block' also showing current subscriptions status.

For example, you might distribute a number of email newsletter titles with related, but more specific content. Perhaps different types of outdoor pursuit: skiing, caving, hiking, climbing etc. You want to both keep track of your contacts' changing interests and allow them to opt in- and out- of your different newsletter titles.

Your recipients can click on this link to see an online page with checkboxes and a submit button, allowing them to confirm or change their subscription preferences.

That's it!

The great thing about it is that you define the page they see right there in another template. VEM simply adds the specified marketing list checkboxes and the [Submit] button.

Note that you are able to insert more one [Confirm Subscriptions] link with the same template. There are several other scenarios which can benefit from this functionality, including...

Opt-in to onetime offers: As part of a marketing campaign you might wish to avail your contacts of the opportunity to register for one or more offers. Simply setup a new empty marketing list for each of the offers and include them in an appropriately titled link in your email template and distribute to start collecting members for each offer.

Very simple data collection: Whilst this feature will not provide full survey functionality, it could be used to collect answers to very simple YES/NO questions.

Other VEM mark-up: You can add all the other VEM mark-up types to this online page, just as if had been emailed to your contact... So, for example, you can introduce filtered content that is only shown to contacts that are members of certain marketing lists, and you can add monitored links to track click-thrus, and profile links to collect/update contact attributes. See the other VEM pages to find out more.