FAQ - VEM helps with these issues, and more...

• I have a number of newsletters to send to different marketing lists periodically - and I want to personalise them and track recipients responses. With MSCRM I just can't do what I want.
  Bulk email lets me use templates, but I can't track recipients responses effectively, and email campaign activities won't allow me to use templates and personalisation.
• VEM will really help you out. Immediately you can start using templates and personalisation, whether via Outlook or web client.
  VEM will also track actual recipient activity (email opening and link click-through) directly inside your CRM and give you the reports to analyse it.
  With VEM you can even give your recipients the chance to manage their own subscriptions to multiple lists.
• I want to be able to asses my prospect's different product or service interests and allocate follow-up to particular specialists.
• With VEM, you can monitor and report when recipients click-through from your email, BUT you can do more... VEM workflow allows you to automatically add recipients to specified marketing lists when this happens. So you can assign these marketing lists to your teams of specialists as qualified prospects.
• I am trying to compose a great-looking HTML eBulletin to send out to my customers, but when I paste it into the compose email window everything gets changed and on doing a test it doesn't look nice in my email client.
  The problem is you just don't have full control over the HTML source. Our add-in simply adds a toolbar button to allow you to toggle between 'WYSIWYG' and source editing modes.
• I want to add some more detailed content in my eBulletins but have discovered that I can't add attachments to campaign emails.
  Actually, we think the ability to add attachments would be a BAD feature. In the great majority of cases it is far better to provide a link to more content on the web. This reduces the payload annoyance possibility, but also provides you with an opportunity to monitor interest...
  And with VEM workflow you can program the CRM to automatically send out an individual follow-up email (with attachment) in response to an expression of interest (e.g. recipient click-through)
• I need a way of reporting on important statistics associated with an email campaign activity - for instance I would like to know the numbers of emails actually sent, together with the number resulting in unsubscribes, out-of-office, undeliverables, real responses and so on.
  The in-built campaign response tracking in the system simply is not easy to use and derive this kind of information, plus there is no coordination between outgoing email and response. VEM provides a top-level statistical report for email campaign activities with drill-through on each of the numbers to analyse in the closest detail.
• My response rate from email campaigns is very low, and I suspect a lot of the email addresses are not good, but I can't tell whether email addresses are BAD or recipients are just not interested.
  VEM offers a bounce-handling feature that allows you to determine which email addresses are definitely bad, by creating an ERROR campaign response against recipients for whom a Delivery Status Notification message has been received. This is a good start in the task of list cleaning.
• I have noticed that often UNSUBSCRIBE responses may be sent from a different email address to to that of the original recipient in the CRM. When this happens the CRM does not recognise the recipient and the resulting disabling of marketing activities within the CRM does NOT happen.
  As this can result in unhappy customers this is an important issue to address. The problem results from the CRM doing the matching on email addresses rather than the outgoing tracking token (which would probably be more accurate). In any case, incoming UNSUBSCRIBEs are separately identified in the add-in reporting and verification/rectification can easily be made.